Merrick Construction and Roofing Wind Storm Advertisement

In computer class, we are creating advertisements. We are using the same company we created logos for. Our advertisement needs to be for an event held by the company. To create the advertisement, we used the program Adobe Photoshop. I then downloaded a paintbrush from a website to use for my background. I had to resize the brush to make it fit the page and the size I wanted it. I chose a color I wanted the background to be and applied the paintbrush to the advertisement. I added the text to my page by using the horizontal and vertical text tool. I used two different fonts on my advertisements and I added a drop shadow to the text on the top of the advertisement. Next I added a picture of a damaged roof on a home to go along with my advertisement. The picture needs to be in the public domain. I edited the picture by changing the brightness, shadows, and vibrance. I also rotated the picture to the right by using the transform button. I added a border to the advertisement by double clicking on the background layer and pressing layer style. On the side bar, I chose the stroke button and chose the size I wanted for my advertisement. The last thing I did to the advertisement was I added the logo I created for the company. I used the transform and scale to make the logo the size I wanted it to be. I had to use the magic wand tool to get rid of the white background of the logo I originally had and blended the logo background to the background of the advertisement.

                I created this advertisement because my dad’s company, Merrick Construction and Roofing, works on roofs. His company was busy after the wind storm Louisville, KY faced in 2008. I created this advertisement by coming up with the idea of the company giving inspections and 10 yards of singles for free to any customer who called by a certain date. The shingles are placed on the roofs by the company so the people who not have to install it themselves. The target audience for my advertisement is anyone who faced roof damage during the wind storm in 2008.

Merrick Construction and Roofing Logo

In computer class, we designed logos for companies who do not have a logo yet. We first sketched up designs for a company’s logo. Then once we had a good idea of what we wanted to design we used the program Adobe Photoshop on the computer to design the logo. I used a variety of tools on Photoshop to create the logo like the paint brush tool, line tool, custom shape tool, and horizontal type tool.

The company I made a logo for is my dad’s construction and roofing company. The logo communicates its purpose by having a ladder and a roof. The ladder is what my dad uses to get on roofs that he works on. Also, it has the initials MC which stands for Merrick Construction. The colors I chose to use on the logo are a dark red, light gray and dark gray, and black. I chose the color dark red because it looks masculine, which only men work for my dad and also dark red means wrath. I used black because the meaning for this color is power and also this color helps the dark red stand out more.

When I used the brush tool, it was to create the MC of the logo. I used the pen that is attached to the computer to use the brush tool. It takes steady hands to use the brush tool with the computer pen. I made the letters bigger than the ladder and the roof because I wanted to add emphasis. The most important part of the logo is the MC, the company. I used the line tool to create the ladder. I had to change the weight several times to get the line the way I wanted it to look. I also had to create the lines in a diagonal. I used the custom shape tool to create the roof. I found a triangle shape that I could use as the roof and I rotated the shape to the angle I wanted it. Lastly, I used the horizontal type tool to type the company’s name at the bottom of the logo. To create a shadow on the logo, I used the blending options on each layer to add the shadow behind the image.