Merrick Construction and Roofing Logo

In computer class, we designed logos for companies who do not have a logo yet. We first sketched up designs for a company’s logo. Then once we had a good idea of what we wanted to design we used the program Adobe Photoshop on the computer to design the logo. I used a variety of tools on Photoshop to create the logo like the paint brush tool, line tool, custom shape tool, and horizontal type tool.

The company I made a logo for is my dad’s construction and roofing company. The logo communicates its purpose by having a ladder and a roof. The ladder is what my dad uses to get on roofs that he works on. Also, it has the initials MC which stands for Merrick Construction. The colors I chose to use on the logo are a dark red, light gray and dark gray, and black. I chose the color dark red because it looks masculine, which only men work for my dad and also dark red means wrath. I used black because the meaning for this color is power and also this color helps the dark red stand out more.

When I used the brush tool, it was to create the MC of the logo. I used the pen that is attached to the computer to use the brush tool. It takes steady hands to use the brush tool with the computer pen. I made the letters bigger than the ladder and the roof because I wanted to add emphasis. The most important part of the logo is the MC, the company. I used the line tool to create the ladder. I had to change the weight several times to get the line the way I wanted it to look. I also had to create the lines in a diagonal. I used the custom shape tool to create the roof. I found a triangle shape that I could use as the roof and I rotated the shape to the angle I wanted it. Lastly, I used the horizontal type tool to type the company’s name at the bottom of the logo. To create a shadow on the logo, I used the blending options on each layer to add the shadow behind the image.