Tuesday, November 29, 2011

Merrick Construction and Roofing Wind Storm Advertisement

In computer class, we are creating advertisements. We are using the same company we created logos for. Our advertisement needs to be for an event held by the company. To create the advertisement, we used the program Adobe Photoshop. I then downloaded a paintbrush from a website to use for my background. I had to resize the brush to make it fit the page and the size I wanted it. I chose a color I wanted the background to be and applied the paintbrush to the advertisement. I added the text to my page by using the horizontal and vertical text tool. I used two different fonts on my advertisements and I added a drop shadow to the text on the top of the advertisement. Next I added a picture of a damaged roof on a home to go along with my advertisement. The picture needs to be in the public domain. I edited the picture by changing the brightness, shadows, and vibrance. I also rotated the picture to the right by using the transform button. I added a border to the advertisement by double clicking on the background layer and pressing layer style. On the side bar, I chose the stroke button and chose the size I wanted for my advertisement. The last thing I did to the advertisement was I added the logo I created for the company. I used the transform and scale to make the logo the size I wanted it to be. I had to use the magic wand tool to get rid of the white background of the logo I originally had and blended the logo background to the background of the advertisement.
                I created this advertisement because my dad’s company, Merrick Construction and Roofing, works on roofs. His company was busy after the wind storm Louisville, KY faced in 2008. I created this advertisement by coming up with the idea of the company giving inspections and 10 yards of singles for free to any customer who called by a certain date. The shingles are placed on the roofs by the company so the people who not have to install it themselves. The target audience for my advertisement is anyone who faced roof damage during the wind storm in 2008.

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